The Web 2.0 Gradient

The original social bookmarking service. Built around a minimalist blue and grey block layout, delicious pioneered collaborative tagging and folksonomies, turning the browser's bookmark list into a global network.

The pioneers of photo sharing, tags, and digital community. Instantly recognizable by the vibrant hot pink and royal blue, encapsulating the clean, glossy, and friendly transition into Web 2.0.

The electric discovery engine. With a single click of a bright blue and orange button, StumbleUpon sent users down random rabbit holes of the web, capturing the serendipitous joy of early-2000s browsing.